Four Reasons Why Customers Leave
By Oladimeji Oguntoyinbo
There are certain things you might be doing knowingly or unknowingly that can cause your customers to continue to leave you. Below are some of the reasons why your customers leave you.
When your customers are not valued or appreciated.
When your customers are not valued or appreciated, they will not be happy or satisfied with doing business with you. Every human being like to feel valued and appreciated. People like to go to places where they are valued and appreciated.
They will naturally feel happy to go to such places to buy or do business with such businesses. When your customers don’t feel valued or appreciated, they are only buying or doing business with you because they are yet to get another option.
They will leave immediately they get somewhere else where they are valued and appreciated.
When you are not consistent
Inconsistency is one of the greatest disservice to the growth of a business. When you are not consistent in your service delivery or in the quality of your products.
For a poultry farmer, when your customers complain about the quality of your eggs every other times. Maybe it was good for two months and bad for another one month at some intervals, your customers will leave you. Even when you are getting so much customers, they will eventually leave if you are not consistent.
Apart from other marketing activities, you must be consistent in the quality of your service or product to be able to grow or increase your customer base.
When you place more emphasis on price than value
You must know that you should not compete with price but with value and innovation. Focus more on serving your customers better, focus more on giving them value for their money and adjusting your price will not be an issue.
If your focus is more on price at all times then after some time, your customers will start leaving you gradually.
When you are not reliable
When your customers cannot rely on you to get what they want from you almost every time and they have to go to your competitors to get them. If that happen for some times, then know that very soon you won’t see them again at all.
Dear farmer, work on these four reasons and you will increase your customer retention rate and thereby increase your customer base.