Feeding The World Through Knowledge Transfer To Farmers To Succeed In The Business Of Farming


Feeding The World Through Knowledge Transfer To Farmers To Succeed In The Business Of Farming

Make Failure Your Success Story

   By Oladimeji Oguntoyinbo


That you failed is the processing of trying to do one thing or the other in your farm business should not be the end. Failure at times is a way the universe test our passion and perseverance to truly succeed. 

That you failed is never the main challenge but how you handle the failure is what really matters. The best you can do is to make that failure your success story. 

Every business owner that you see today have experienced failure in one way or the other either by a decision they took or negligence. But why they successful today is because they have been able to make that failure their success story.

Don’t let your failure become a story of defeat. I once heard of a story of a poultry farmer that failed 3 good times in the processing of starting his poultry farm but that failure did not become a story of defeat for him. He owns a big poultry farm today. 

Everytime you experience failure in anything you are trying to achieve, is an opportunity for you to begin more intelligently. To make failure your success story, you need to make a list of some of the decisions and actions you took. Evaluate those decisions and actions to identify why you failed. 

Spellout what you should have done differently that would have bring a better outcome. Make sure you commit everything to paper and follow them through. Sometimes it might be inadequate information that would have helped you to make better informed decisions. 

Dear farmer that you fail is not final, but what you are able to do with the failure is what is final.

Four Reasons Why Customers Leave

 By Oladimeji Oguntoyinbo

  There are certain things you might be doing knowingly or unknowingly that can cause your customers to continue to leave you. Below are some of the reasons why your customers leave you.

       When your customers are not valued or appreciated.

When your customers are not valued or appreciated, they will not be happy or satisfied with doing business with you. Every human being like to feel valued and appreciated. People like to go to places where they are valued and appreciated.

They will naturally feel happy to go to such places to buy or do business with such businesses. When your customers don’t feel valued or appreciated, they are only buying or doing business with you because they are yet to get another option.

They will leave immediately they get somewhere else where they are valued and appreciated.

     When you are not consistent

Inconsistency is one of the greatest disservice to the growth of a business. When you are not consistent in your service delivery or in the quality of your products.

For a poultry farmer, when your customers complain about the quality of your eggs every other times. Maybe it was good for two months and bad for another one month at some intervals, your customers will leave you. Even when you are getting so much customers, they will eventually leave if you are not consistent.

Apart from other marketing activities, you must be consistent in the quality of your service or product to be able to grow or increase your customer base.

Read this also: 10 Things you Should do if you Want to Remain in Farming Business

     When you place more emphasis on price than value

You must know that you should not compete with price but with value and innovation. Focus more on serving your customers better, focus more on giving them value for their money and adjusting your price will not be an issue.

If your focus is more on price at all times then after some time, your customers will start leaving you gradually.

       When you are not reliable

When your customers cannot rely on you to get what they want from you almost every time and they have to go to your competitors to get them. If that happen for some times, then know that very soon you won’t see them again at all.

Dear farmer, work on these four reasons and you will increase your customer retention rate and thereby increase your customer base.

Two Safe Ways to Reduce Cost of Production

By Oladimeji Oguntoyinbo

   The best way to solve certain problems in farming business is through prevention. Prevention is having an offensive mindset towards whatever could cause problem on the farm. It solving a problem before it happens.

It is one of the best way to reduce cost of production in farming business especially in livestock farming. Farmers who have been faced with one disease outbreak or the other on their farms would appreciate and tell this story better.
The two major ways of prevention on the farm are;

The first prevention method is waste management, ability to check and fix every form of waste in your farming business is the first way to reduce cost of production. Don’t joke with anything that leads to waste in your farming business, no matter how small it may seems.

Read this also: Focus on Serving Before Selling and You will Sell More

Health management is also very key to reducing the cost of production in your farming business and biosecurity is one of the basic of health management on your farm. Biosecurity is very important way of reducing the cost of production. Biosecurity starts from the mindset.

Once there is a wrong mindset about biosecurity by a farmer, he would not be able to apply or follow through on biosecurity on the farm.

Dear farmer, work on these areas very well if you want to enjoy and scale up your farming business.

25 Biosecurity Guidelines for Visitor Control (Part Two)

14. Do not allow foods of animal origin to be brought unto the premises.


15. Provide a container or plastic bag for collecting dirty clothing or disposable items used by the visitors.


16. Ask visitors to wash their hands prior to leaving the premises, especially if in contact with animals.


17. If hosting tours, provide handwashing facilities or disinfectant hand gel.


18. If food is to be served to visitors, do this away from the animal facilities and after handwashing.


19. Provide a footbath and a container of an appropriate disinfectant solution with a scrub brush at the entrance to each facility.


20. Maintain the above with daily cleaning remove accumulated organic matter and replenish disinfectant regularly.


21. Footbaths alone are not an effective means of disinfecting footwear.


22. Ensure all equipment used to visitors has been thoroughly cleaned and disinfected and stored appropriately before being used on your premises.


23. Also clean and disinfect all borrowed equipment and tools prior to use on your farm and before returning them.


24. Proper use of disinfectants is a critical component of biosecurity.


25. Use any disinfectants such as chlorhexadines, hypochlorates, phenols, oxidizing agents, iodine compounds and quaternary ammoniums according to product recommendations.



P.S Dear Employers Do you need Graduate workers for your farms and businesses?

Please connect with me at 08173030321 by WhatsApp.

25 Biosecurity Guidelines for Visitor Control (Part One)


25 Biosecurity Guidelines for Visitor Control (Part One).


1. Provide a farm gate sign indicating biosecurity levels in effect on the farm


2. Place restricted entry notices on the doors to animal facilities.


3. Keep service vehicles as far away from the animal facilities as feasible


4. Designate a parking area for vehicles entering the farm, away from traffic areas used by farm vehicles and away from feed and manure.


5. Visitors’ vehicles should be visibly clean of manure and organic matter.


6. Establish one area of the farm for visitors to enter if required.


7. All visitors should go directly to the entry point. 8. Consider installing a bell or alarm system for visitors to indicate their arrival


9. Keep a visitor log or record of the names, dates and vehicles that visit.


10. Determine if, when and what types of farms have been visited prior to your farm. As a precaution, 48 hours may be required between visits (1 week for foreign visitors).


11. Restrict access to animal facilities to essential visitors only.


12. Keep visitors out of animal pens and feed alleys, and do not allow direct contact with animals if not essential.


13. Insist on clean clothing and/or supply clean boots and clothing at your farm.




P.S Dear Employers Do you need Graduate workers for your farms and businesses?

Please connect with me at 08173030321 by WhatsApp.


10 Farm Management Nuggets

10 Farm Management Nuggets


Dr Joseph Deji-Folutile

1. Every farming activity centered on just making money without a concerted effort to build the work force will ultimately lead to losses.

2. The farm business owners that will keep smiling to the bank are the ones who are mindful of increasing productivity and profitability on constant basis.

3. Management strategies on the farm should constantly revolve around the farm manager. The farm without an efficient farm manager will not grow in productivity and profitability.

4. Never site your farm where you will ultimately be reluctant or afraid to visit on constant basis.

5. The greatest gift you can give your farming business is your presence.

6. Never compromise your choice of using quality inputs no matter the price. It is better to have a smaller farm with quality farm products than have a bigger farm with miserably low quality farm products.

7. Farmers who spend time, energy and resources to train their farm workers are very wise.

8. Excellence culture should be promoted more and more in your farming business and you will surely be rewarded with more profits and more growth.

9. Farmers that are always going marketing on constant basis will not be victims of Farm products glut.

10. Farm Management plans should be done on monthly basis with the entire work force and the owners in other to produce enviable outcomes regularly.

👉 Please share with as many farmers as possible

Love ➕ Respect

Dr Joseph Deji-Folutile

Founder, WORLD FARMERS CENTRE Publisher, Farming Advice Digest FAD

P. S. You can send for my Mp3 AUDIO on 101 Farm Management by sending YES FARM MANAGEMENT with your name and email address to 08035219966 through text message.