One Simple Trick For Marketing Eggs
Many farmers are so much in love with production but hate marketing. Unfortunately unlike in the developed world where the marketing of eggs are mainly done by separate companies, farmers in Nigeria are the ones responsible for both production and marketing.
Since this is the case for now, the farmer that really want to enjoy farming should develop ways to marketing his own eggs from the commercial layer production.
I am always hunting out ideas on how farmers can market their farm products. If you are interested in knowing many of these ideas, you can check out my past posts both on the website and various social media platforms.
I am currently working on some comprehensive egg marketing strategies which should be available in a few weeks time.
But I want to show you now a particular marketing trick that could help sell your farm eggs at good prices.
What is this trick? It is called DOOR TO DOOR SELLING. Yes, DOOR TO DOOR SELLING. Many farmers may frown at this idea but it will work if implemented.
Here is how to do this DOOR TO DOOR SELLING. First of all map out an area to cover. I will suggest that you start with the affluent estates around your area where houses are built in planned ways.
The next thing to do is to bring your prices down to a little below what they sell eggs in the market around your area.
Then go guerilla. Drive round the marked or targeted estates with jingles announcing the sales of farm fresh eggs. EVERYONE LIKES THE IDEA OF THE WORD FARM FRESH. Do this every day for a week non stop to burn this scenario or model into the minds of the residents of the targeted estates.
The key is that you have to be shameless about it. Make it a shameless persistence and you will see the wonders of marketing.
Please share this with as many farmers as possible.
Love ➕ Respect
Dr Joseph Deji-Folutile
Founder, WORLD FARMERS CENTRE
Publisher, Farming Advice Digest
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