4 Critical Issues To Remember About Egg Sales and Marketing
Dr Joseph Deji-Folutile
The WORLD EGG DAY 2019 has come and gone. Now, what happens after?
Are we going to wait until 2020 to do the needful in generating more awareness on the benefits of egg consumption?
I sincerely hope not!
Egg consumption awareness campaign should be a constant pastime for Nigerian Poultry people.
In a country where per year consumption per day per individual is on the average of less than 100 eggs, surely we have a long way to go.
Here below are the 4 critical issues on sales and marketing of eggs for Nigerian poultry people to take to mind and act upon throughout the year regardless of WORLD EGG DAY CELEBRATION.
1. EGGS CONSUMPTION AWARENESS CAMPAIGNS SHOULD BE OBSESSIVELY PURSUED EVERY DAY THROUGHOUT THE COUNTRY.
2. POULTRY FARMERS SHOULD HARMONIZE THEIR ACTS TOGETHER AND FIND WAYS TO ESTABLISH UNIFORM PRICES AT LEAST ON REGIONAL BASIS TO ENCOURAGE FARMERS TO CONTINUE THEIR FARMING VENTURES.
3. NIGERIAN POULTRY PEOPLE SHOULD ESTABLISH AND FUND VIBRANT MARKETING DEPARTMENTS THAT WILL HAVE THE SINGULAR OBJECTIVE OF RAISING THE MARKET DEMAND FOR EGGS NATIONWIDE
4. NIGERIAN POULTRY PEOPLE SHOULD DO EVERYTHING POSSIBLE TO INFLUENCE GOVERNMENT POLICIES THAT WILL FAVOUR THE CONTINUAL INTEREST OF THE INVESTORS IN COMMITTING MORE RESOURCES TO PRODUCE MORE EGGS AT GOOD PROFITS TO FEED THE TEEMING POPULACE
The issues above may seem far fetched but that is the way to go if we really want to continue to survive and thrive in the business of poultry egg production.
Please share this with as many poultry farmers as possible.
Love ➕ Respect
Dr Joseph Deji-Folutile Publisher, Farming Advice Digest FAD 📕
Founder, WORLD FARMERS CENTRE
P. S You can pick up my specially recorded Mp3 audio on 7 Marketing Secrets That Every Farmer Should Know by sending YES MARKETING SECRETS by TEXT MESSAGE TO ME ON 08035219966 With your name and email address.